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I have previously written a few posts regarding the Obama mobile campaign and the  well run nature of their mobile marketing tactics. One more recent strategy was particularly clever and somewhat out-of-the-box. It takes location based mobile marketing to a new level, and I don’t mean location based blue-tooth, but rather a well place digital billboard with text integration. At a recent Sarah Palin rally, the Obama team rented a digital billboard overlooking the rally and allowed Democratic supporters to hurl text messages into the rally directed towards Sarah Palin. This was done by texting ASK and their message or question to 69866. This most certainly put a wrench in the festivities of the day and I am sure caused more than a few boos from the Republican supporters.

I don’t want to get into a political debate by any means, but it was a pretty inventive use of new technology. Many companies and political candidates have recoginzed the power of mobile marketing, Obama especially. Through his SMS campaign, mobile site, Twitter account and more, he has certainly embraced the new technology quite impressively. Mobile is taking a prominent place in new world communication and more recently commerce. So if you are looking for that way to set your marketing apart form the pack, give mobile a try. It could pay big dividends.

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