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Cereality is clearly one of the more innovative franchises of the past few years. Their concept of a mix n’ match create-your-own cereal bar took one of the simple satisfactions of all our childhood’s to the next level. Fixing that Saturday morning bowl of cereal and setting up to watch your favorite cartoons has now made an appearance in our daily routine. Cereality has put a warm and fuzzy feeling into the high octane pace of the marketplace.

So how does such an innovative franchise approach marketing? With an equally innovative technology…Mobile Marketing.

Cereality has partnered with a select few Cold Stone stores to develop co-franchises that combine the strengths of both stores. One such Cold Stone is located in Athens, Ohio and has chosen mobile marketing to help introduce Cereality into its store. Owner Ken Mogle has commissioned EnMobile to help alert his consumers of the new addition to the store. With a opt-in database of over one thousand consumers, mobile was seen as an extremely effective way to immediately and effectively alert consumers of Cereality and drive consumers into the store. A mobile coupon was initially delivered to consumers offering a dollar off a cereal creation and also introducing the store to the public. Mobile will continue to play a vital role in the introduction of Cereality to the local audience; an innovativ marketing solution for an equally innovative franchise.

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